Global Wellness Challenge 2.0
Full Case Study
Users
Cigna Employees, Families & Friends
Platforms
Desktop & Mobile
Year
2022 - 2024
Client
Cigna Employee Engagement
Project Overview
Global Wellness Challenge (GWC) is Cigna’s annual 6-week fitness event, engaging 30,000+ employees and their families each summer. In 2022, I led the redesign of the GWC portal — transforming it into a more intuitive, energizing experience that encourages ongoing engagement and habit-building across both desktop and mobile.
The Problem
GWC’s previous platform had seen success in scale but lacked:
A modern UI/UX foundation with clear navigation and intentional content placement
Flexibility for user goals and cross-device integration
Visual clarity and emotional motivation
As the UI Designer
Conducted a design audit of the legacy platform
Facilitated user interviews and synthesized insights
Designed a fully responsive interface in Figma
Collaborated closely with business, engineering, and product to align on tradeoffs and MVP priorities
Solutions & Outcomes
Users felt lost or overwhelmed
Key Design Solutions
Challenges
Design Solutions
Early badge progress was rewarding, but dropped off later
Encouraged new activity types and better badge progress indicators
Pre-launch anxiety from unclear expectations
Added onboarding video and pre-challenge preview mode
Lack of clarity for different user roles
Improved goal setup flow and encouraged device/myCigna integration
Off-season disengagement
Introduced layered tabs, simplified layout, and stronger visual hierarchy
Off-season dashboard access
Outcome
A more welcoming and vibrant platform UI that balances fun with functionality
Supported over 30,000 users, including 3,500 new sign-ups compared to the previous year
Post-MVP features committed for 2024-2025 based on my research, including:
Multi-goal tracking
Activity likes/comments
Badge progress indicators
Design handoff included detailed one-pagers and a prototype walkthrough for engineers
Reflection
GWC 2.0 was my first project as the sole designer embedded within an engineering team — a shift from my previous role collaborating within a larger design team. Leading the redesign independently pushed me to take full ownership of the user experience, advocate for design decisions, and navigate cross-functional collaboration with greater clarity and confidence. It also sharpened my ability to balance user needs with technical constraints and prioritize effectively in a fast-moving environment. Looking ahead, I’d love the opportunity to build on this foundation with deeper usability testing and enhanced progress-tracking features.
"At one point during the GWC 2.0 project, the team found itself a bit stuck on how to move forward. Satoko recognized this gap and took the lead in driving user research to help us refocus. Her initiative gave the team a much clearer sense of direction and helped us make design decisions rooted in actual user needs. It was a pivotal moment that showed her ability to guide the team forward with both empathy and clarity."
— Collaborating Team Member