March Nutrition Month Challenge
Full Case Study
Users
Cigna Employees, Families & Friends
Platforms
Desktop & Mobile
Year
2024 - 2025
Client
Cigna Employee Engagement
Project Overview
Each March, Cigna runs a daily Instagram trivia for National Nutrition Month. To boost engagement beyond the usual format, our team was asked to reimagine the experience — transforming our existing Global Wellness Challenge (GWC) platform into a new, nutrition-focused challenge. The result was a new, incentive-based experience that combined education, daily trivia, and community motivation in a more structured and accessible way.
The Problem
The previous campaign lacked engagement and visibility. The ask was broad: create an experience that encourages healthy eating while educating users about nutrition.
To deliver on this, we faced two major challenges: a tight three-month timeline, and the requirement to host the challenge on the existing GWC platform, despite it being a separate initiative. This raised the risk of user confusion and design constraints.
As the UI Designer
Translated a broad concept into clear, actionable features
Designed the UI, flow, and custom graphics in Figma
Collaborated with a nutritionist to ensure content accuracy
Supported development with iterations, handoff, and testing
Solutions & Outcomes
Previous campaigns lacked engagement and didn’t feel interactive
Key Design Solutions
Challenges
Design Solutions
Outcome
Delivered a polished, nutrition-focused challenge experience — from concept to UI — in under three months and ahead of schedule
Created a clear user experience on a platform not originally designed for this purpose
4,500+ participants engaged in the pilot experience
Built momentum for future seasonal challenges by proving the platform's flexibility
Hosting the challenge on the Global Wellness Challenge (GWC) platform created confusion
Designed a distinct visual style and contextual cues to clearly differentiate the experience from GWC yet kept the familiarity of the GWC challenge excitement
Broad, undefined concept with shifting ideas
Translated the vague ask into focused, actionable features centered on user motivation and education
Introduced a daily trivia feature along with weekly nutrition missions to encourage return visits and spark curiosity
Homepage Default View
Homepage Scrolled Down View
Log Nutrition Modal
Trivia Modal
Points History Modal
Trivia Ranking Modal
Reflection
This project taught me to advocate not only for users, but also for our engineers. With a tight three-month timeline and shifting feature requests, I helped communicate technical limits and pushed back when changes risked derailing delivery. Starting from a broad concept, I worked to define key features, guide users through a repurposed platform, and support marketing through our team newsletter. This project helped me grow not just as a designer, but as a collaborator who can jump in wherever I can to make the experience successful.
"Satoko’s work was instrumental in the Nutrition Challenge project, taking a broad idea and turning it into high-fidelity wireframes that guided development. Thanks to her strong ownership and attention to detail, we were able to complete the design and implementation phase ahead of schedule. Her work positioned the team for a smooth and successful delivery in 2025."
— Former Manager, Engineering Lead